This Privacy Policy explains how The Indispensable Marketer (Disruptive Advertising, Inc., “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit indispensablemarketer.com (the “Site”) or interact with our forms, content, and communications.
We keep our data practices deliberately simple: we collect the information you give us through our forms so we can contact you, respond to your requests, and — if you opt in — send you our newsletter. We do not sell your personal information.
This policy is designed to align with the EU/UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act as amended by the CPRA (CCPA/CPRA), the CAN-SPAM Act, and other applicable U.S. state privacy laws. If any conflict exists between this policy and a right guaranteed to you by law, the law controls.
1. Information We Collect
Information you provide to us
When you complete a form on the Site — such as a newsletter sign-up, course enrollment, cohort application, media/booking inquiry, or the marketing assessment — we collect the information you choose to submit. Depending on the form, this may include:
- Your name (first and last);
- Email address;
- Phone number;
- Company or organization name and your job title/role;
- Any message, question, or other details you voluntarily provide.
Information collected automatically
When you visit the Site, we and our analytics providers may automatically collect limited technical information through cookies and similar technologies, such as your IP address, browser type and settings, device type, referring/exit pages, the pages you view, and the dates and times of your visits. This information helps us operate, secure, and improve the Site.
We do not intentionally collect sensitive personal information (such as government IDs, financial account numbers, health data, or precise geolocation) through the Site, and we ask that you not submit such information through our forms.
2. How We Use Your Information
We use the personal information we collect to:
- Respond to and contact you regarding your inquiries, applications, and requests;
- Send you our newsletter and related marketing emails, where you have signed up or otherwise opted in;
- Process course enrollments and cohort applications;
- Operate, maintain, analyze, and improve the Site and understand how visitors use it;
- Detect, prevent, and address security issues, fraud, or misuse; and
- Comply with our legal obligations and enforce our terms.
We do not use your information to make decisions that produce legal or similarly significant effects about you through solely automated means.
3. Legal Bases for Processing (GDPR)
If you are in the European Economic Area (EEA) or the United Kingdom, we process your personal information under one or more of the following legal bases:
- Consent — for sending newsletter/marketing emails and for non-essential cookies. You may withdraw consent at any time.
- Legitimate interests — to respond to your inquiries, secure and improve the Site, and understand our audience, in a way that does not override your rights.
- Performance of a contract / pre-contract steps — to process an enrollment or application you request.
- Legal obligation — where we must process information to comply with the law.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to run the Site, remember your preferences, and measure traffic. These are set both by us and by trusted providers, including Google Tag Manager and Google Analytics (analytics) and HubSpot (which powers our forms). Categories include:
- Strictly necessary — required for the Site and forms to function;
- Analytics/performance — help us understand how the Site is used;
- Functional — remember choices you make.
You can control or delete cookies through your browser settings, and you can opt out of Google Analytics via Google’s opt-out tools. Where required by law, we honor recognized opt-out preference signals, including the Global Privacy Control (GPC).
5. How We Share Your Information
We do not sell your personal information. We share it only in these limited circumstances:
- Service providers / processors who help us operate the Site and communicate with you, under contracts that require them to protect your information and use it only on our behalf. These include, for example, HubSpot (forms, CRM, and email), Google (tag management and analytics), and Netlify (website hosting).
- Legal and safety — when required to comply with law, respond to lawful requests, or protect the rights, property, or safety of our users, the public, or us.
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to this policy.
6. Data Retention
We keep personal information only for as long as necessary to fulfill the purposes described in this policy, including to provide the services you request, comply with our legal obligations, resolve disputes, and enforce our agreements. Newsletter subscription data is retained until you unsubscribe or ask us to delete it, after which we may retain minimal records to honor your opt-out.
7. Your Privacy Rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Access / know — request a copy of the personal information we hold about you and how we use it;
- Correction — ask us to correct inaccurate information;
- Deletion — ask us to delete your personal information;
- Restriction / objection — object to or restrict certain processing;
- Portability — receive your information in a portable format;
- Withdraw consent — withdraw consent at any time (this does not affect prior processing);
- Non-discrimination — you will not be treated differently for exercising your rights.
To exercise any of these rights, contact us using the details in the Contact Us section. We will verify your request and respond within the timeframe required by applicable law. EEA/UK residents also have the right to lodge a complaint with their local data protection authority.
8. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to: (i) know what personal information we collect, use, and disclose; (ii) access and obtain a copy of it; (iii) correct inaccurate information; (iv) delete your information; (v) opt out of the “sale” or “sharing” of your information; and (vi) limit the use of sensitive personal information. We will not discriminate against you for exercising these rights.
In the past 12 months, we have collected the following categories of personal information: identifiers (such as name, email, phone), commercial/professional information (such as company and role), and internet or other electronic activity (such as usage data via analytics). We collect this from you directly and automatically via cookies, use it for the purposes described in Section 2, and disclose it only to the service providers described in Section 5.
We do not sell or share your personal information as those terms are defined under the CCPA/CPRA, and we do not knowingly sell or share the personal information of consumers under 16. You may submit a request through the Contact Us details below, and you may use an authorized agent to submit a request on your behalf.
9. “Do Not Sell or Share My Personal Information”
We do not sell your personal information and we do not share it for cross-context behavioral advertising. Because we do not engage in these activities, no opt-out is necessary; if our practices ever change, we will update this policy and provide a clear opt-out mechanism. We also honor Global Privacy Control (GPC) browser signals where applicable.
10. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. International Data Transfers
We are based in the United States, and our service providers may process your information in the United States and other countries. If you access the Site from outside the U.S., your information may be transferred to, stored, and processed in a country with different data-protection laws. Where required, we rely on appropriate safeguards (such as the European Commission’s Standard Contractual Clauses) for such transfers.
12. Children’s Privacy
The Site is intended for a professional, adult audience and is not directed to children. We do not knowingly collect personal information from children under 16 (or under 13 as defined by the U.S. Children’s Online Privacy Protection Act). If you believe a child has provided us personal information, please contact us and we will delete it.
13. Marketing & Newsletter Communications
We send our newsletter and marketing emails only to people who have opted in. Every marketing email includes an unsubscribe link, and you can opt out at any time — we will honor your request promptly, consistent with the CAN-SPAM Act and applicable law. We may still send you non-marketing, transactional messages (for example, a reply to an inquiry you submitted).
14. Third-Party Links
The Site may link to third-party websites and services (for example, YouTube, Apple Podcasts, Spotify, LinkedIn, our assessment tool, or file downloads). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
15. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page, and, for material changes, we will provide a more prominent notice where appropriate. Your continued use of the Site after an update means you accept the revised policy.
16. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
- Entity: Disruptive Advertising, Inc.
- Email: privacy [at] disruptiveadvertising.com
- Mailing address: 1064 S. North County Blvd., Ste 400, Pleasant Grove, UT 84062, USA