The Indispensable Marketer · The Cohort

Indispensable in eight weeks, led by the marketer who closed the gap.

You leave with a Vision your CEO signed, math they can't argue with, a running engine, a crew that owns it — and every checkpoint pressure-tested by the marketer who wrote the framework, before your CEO sees it. Then we hand you the proof.

8 weeksWeekly 60-minute live sessionsSmall by designLed live by Chad de Lisle · Jacob Baadsgaard opens every cohort

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Backed by The Indispensable Guarantee · Full details and investment below

Taught from both sides of the Trust Gap

Most cohorts are taught by an instructor. This one was built by the CEO who lived the problem and is led by the marketer who solved it.

The CEO's side

Jacob Baadsgaard

Founder and CEO of Disruptive Advertising, the agency he bootstrapped to more than $150 million in lifetime revenue with 500+ marketers under his own roof. He burned through five marketing leaders in eight years before admitting the problem wasn't them — it was him. He wrote the book on the gap he helped create, and he'll show you exactly how your CEO thinks.

The marketer's side

Chad de Lisle

The sixth marketer — the one who stayed. Chad closed the Trust Gap from your seat: he went from executing blind to owning the vision, the math, and the room, and earned equity in the company along the way. The VSET framework in the book was built with him, in the trenches. He's made every mistake you're about to avoid.

This isn't course-creator theory. It's the operating system of a real agency — everything we've learned building and running marketing for some of the top brands in the country, distilled.

$150M+

Agency revenue built

Billions

In ad spend managed

2,000+

Client engagements

500+

Marketers developed

How the eight weeks run

The course sets the pace. The cohort makes it stick.

01Work the material

Full course access the moment you enroll — read or watch each chapter, answer with your AI Sidekick, build your workbooks. Start before day one.

02Show up live

One 60-minute working session each week. Real workshopping of your actual answers — not lectures.

03Get pressure-tested

Your facilitator reviews each checkpoint and pressure-tests it the way your CEO would — before your CEO does.

04Run with the crew

Your cohort, between sessions. Post your wins, borrow their answers to hard questions.

Clarity compounds. Yours gets an engine.

Every part you complete trains your Sidekick on your business — your signed Vision stacks into your Strategy, your Strategy into your Execution, your Execution into your Team. By the end, it isn't an AI tool. It's your clarity, made permanent.

Vision, Strategy, Execution, and Team stack into your AI Sidekick, which powers every answer from then on

Every brief, on-visionCampaign briefs, creative direction, and positioning drafted against the Vision your CEO signed — not generic best practices.

Every room, defendedBoard deck due tomorrow? Your Sidekick knows your math, your funnel, and your scorecard cold.

Every hire, onboardedNew teammate reads your Operating System, works with your Sidekick, and speaks your language in days, not months.

Every quarter, compoundingUpdate a workbook, retrain the Sidekick. Your clarity — and your results — stack quarter after quarter.

AI made execution cheap. Most marketers' AI just makes them faster at the wrong things. Yours will be trained on the right ones — and that's the moat. In the cohort, the authors make sure it's trained right.

Everything you leave with

Lead the transformation, and we make sure you can hold it in your hands.

The Indispensable Kit

Day one

Your full set of Indispensable gear, shipped when you enroll.

Your Certification

Graduation

Your Indispensable Marketer certification, plus a graduation keepsake.

The Operating System

Graduation

Your four approved workbooks, assembled and exported as one PDF with your name on it. You leave with the operating system you wrote for your business.

Your Loaded Sidekick

Yours to keep

An AI partner carrying your Vision, Strategy, Execution, and Team into every answer, forever.

Before / After Score

Earned

The transformation in a number — expert-reviewed, comp-conversation ready.

Your Crew

Forever

The peers who did the work beside you — your marketing board of advisors from here on.

The Indispensable Guarantee

Clear all four checkpoints. Retake the assessment. If you haven't won in a way that's meaningful to you, tell us what winning meant — and we'll refund every dollar.

The investment

Eight weeks led by Chad de Lisle, opened by Jacob Baadsgaard. Every checkpoint expert-reviewed. The Kit, your certification, your Operating System, a Sidekick trained on your business, and a before/after score that proves it all happened.

One payment · Immediate course access on enrollment · Win, or every dollar back

Your seat carries the mission: every cohort helps keep the teaching free for marketers who can't pay yet — and adds one more indispensable marketer to a world where only authentic brands win.

How applying works

Seats are limited and we choose carefully — and so should you.

1Apply

Five minutes: your role, your company, and what winning would mean for you.

2Talk

A short conversation to make sure the cohort will genuinely move your career — we say no when it won't.

3Reserve

Accepted applicants get the next cohort's dates and a seat held for 72 hours. Enroll, and the full course unlocks immediately — start moving today, not on day one.

The same two cliffs joined by a red bridge, with the CEO and marketer meeting in the middle — the Trust Gap, closed

Small cohorts close the gap together

Be one of them.

Apply for a seat — $$

Application takes five minutes · Backed by The Indispensable Guarantee