Jacob Baadsgaard · Speaker · Author · Founder
The founder who built a $150M+ agency — and burned through five marketing leaders before admitting the problem was him. Jacob brings the Trust Gap to life on stage and on air: vulnerable, data-backed, and immediately useful for every marketer, CEO, and entrepreneur in the room.
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40+
Podcast appearances
Global
International keynotes
$150M+
Agency revenue built
2
Books written · one published, one coming
Jacob Baadsgaard is the founder and CEO of Disruptive Advertising, the agency he bootstrapped to more than $150 million in lifetime revenue, managing billions in marketing spend across 2,000+ client engagements with some of the top brands in the country. He's employed and developed more than 500 marketers under his own roof.
He's the author of The Indispensable Marketer, for the marketing leaders closing the Trust Gap with their CEOs, and is writing Authenticity Wins, for the entrepreneurs and CEOs rediscovering the purpose that performance is supposed to serve. His work lives at one intersection: greatness is activated where purpose meets performance.
He lives in Utah with Teresa, his wife of more than twenty years, and their four children. When he's not writing, teaching, or building, you'll find him running the canyon near his home, working out the next idea one mile at a time.
Follow Jacob on LinkedIn — 35K+ followers
Host intro — read it verbatim
"My guest today built a $150 million agency, employed over 500 marketers, and burned through five marketing leaders before realizing the problem was him. He wrote the book on what he learned. Please welcome the author of The Indispensable Marketer — Jacob Baadsgaard."
For marketers
Why CEOs and marketers drive each other crazy, and the VSET system — built over 2,000+ engagements — that closes the gap for good.
For the AI age
AI commodified execution. Clarity is the new moat — and the marketers who bring it will own the next decade.
For CEOs & entrepreneurs
For the founders who chased growth at all costs and lost the plot: how purpose and performance intersect — and why only authentic brands win.
For marketers
Bridge the Trust Gap with your CEO and build a business you're both proud of. The VSET framework, the transformation from mercenary to steward, and the path to becoming the marketer your CEO can't run the business without.
For CEOs & entrepreneurs · Coming 2027
For the entrepreneurs who chased growth at all costs and lost connection to their purpose — the frameworks for finding it again, and building a brand only you can build.
Keynote, podcast, panel, or workshop — Jacob shows up prepared, generous, and impossible to forget.
Media inquiries and speaking requests answered within two business days
Book Jacob
Jake takes on a handful of speaking engagements a year. Tell us about your event — if it's a fit, our team follows up personally.