Nine times out of ten, the CEO and the head of marketing can't stand each other. Jacob Baadsgaard and Chad de Lisle are going live to fix that, and to hand you everything they built along the way, for free.
Sept 30
2026
1:00 PM
Eastern
Live
100% Virtual
Free
No Cost to Attend
Live only, no recording. Stay to the end for something no one else gets.
This isn't course-creator theory. It's the operating system of a real agency — everything we've learned building and running marketing for some of the top brands in the country, distilled.
$150M+
Agency revenue built
Billions
In ad spend managed
2,000+
Client engagements
500+
Marketers developed
The CEO
Thinks marketing burns money and can't prove anything.
The Marketing Leader
Thinks the CEO moves the goalposts every quarter and calls it strategy.
Both are a little right. That's the problem. That broken relationship is why great marketing dies in good companies, and it's the exact gap Jake and Chad closed in their own working relationship before turning it into a system.
On September 30th, they're walking through that system live, for free, ahead of the book's release the first week of October.
No slides you could've read in an email. An actual working session.
Jake and Chad walk through the exact breakdown between a CEO and a marketing leader, and how they closed it in their own working relationship.
The Indispensable Marketer arrives the first week of October. This is your first real look at what's inside, straight from the author.
The show, the tools, the frameworks refined across thousands of client engagements — how to get all of it without paying a dollar.
Bring the actual situation with your own CEO or your own marketing leader. Ask it live.
Live Only. No Recording.
This event won't be recorded. If you're not there live, there's no replay to catch it later. Everyone who attends live and stays until the very end gets a free copy of The Indispensable Marketer, shipped to your door, on us. No one who skips the live session gets this.
That means this is for you.
Do you get blamed when the numbers don't move, even when it was never your call to make?
Are you one bad quarter away from being the reason things didn't work?
Have you burned through marketing hires who couldn't tell you why the numbers moved?
Are you tired of watching your marketing leader nod instead of push back?
Is the real gap between your client and their CEO the thing quietly killing your results?
Are you managing execution while nobody manages the trust?
Take the next step.
Jacob burned through five marketing leaders in eight years, each time believing the next hire would finally be the one who fixed it, until he realized the problem was never the marketing leader. It was him. He's since bootstrapped Disruptive Advertising into an agency with $150M+ in lifetime revenue.
Chad is the sixth marketing leader, and the first one who stayed. He and Jacob built the framework that closed their own Trust Gap, then proved it across thousands of client engagements before turning it into a book, a course, and this event.
I burned through five marketing leaders before Chad became the sixth, the one who stayed long enough for us to figure out the problem wasn't him. It was the gap between us.
Closing that gap changed both of our careers, and it's the reason I get up energized instead of numb. This event is us handing you the exact system that closed it, for free, live, before the book ever hits shelves.
I can't wait to see you there.
Jacob
CEO, Disruptive Advertising
Free · Virtual · One hour · Live Q&A included
Save My Free SeatWe'll send you the join link now and keep you posted as the date gets closer, so you don't forget or lose it. No spam, just what it takes to make sure you actually show up.
Yes. No ticket, no upsell disguised as a webinar. The mission doesn't have a paywall, and neither does this event.
No. This is live only, no replay. That's intentional: everyone who attends live and stays until the end gets a free copy of the book shipped to their door, at our expense. That's not available to anyone who skips the live session.
No. The book isn't out yet, it arrives the first week of October. This event is your first look at what's inside.
Good. This event is built around both sides of the Trust Gap on purpose. Bring your marketing leader, or come see what to expect from theirs.
No. This is the free side of the mission. If you ever want the done-for-you version, that's a separate conversation, not part of this event.
Live only, no recording. Stay to the end for something no one else gets.